| Banner |
|
An advertisement on the web in the form of a
graphics image. For more information see "Banners". |
| Hits |
|
A hit is one request for one file, any type of file,
from a web site. If you have a typical web page with, say, 10
graphics, that would be 11 hits if someone loaded the page (10 for
the graphics and one for the page itself). Note that CSS (cascading
style sheets) count as hits. |
| Impressions |
|
An impression is a term usually used by an affiliate
or banner exchange program. This is the number of times the banner
or whatever has been viewed. |
| Page Views |
|
A page view is one view of an entire page,
regardless of the number of elements on that page. A page with 10
graphics would be one page view. Each time a page is viewed counts
as one page view. Thus if a visitor goes from page A to page B and
then back to A, this is counted as three page views. |
| Unique Visitors |
|
A unique visitor is one person examining your web
site during a pre-determined period (usually 30 days). It does not
matter how many hits or page views the visitor uses, during that 30
day period he counts as 1. Note that this assumes that the visitor
can be recognized as unique. If his TCP/IP address changes or if he
turns off cookies (one popular method for determining unique visits)
he may be counted more often. |